Levitt 1983 the globalization of markets reference free
The globalization of markets. Theordore Levitt, Professor, Harvard University. Abstract from Harvard Business Review, MayJune 1983, p. 92
The Globalization of Markets. The result is a new commercial realitythe emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude. Corporations geared to this new reality benefit from enormous economies of scale in production, distribution, marketing, and management.
Jun 26, 2017 At the time Levitt was writing The Globalization of Markets, the global political situation was very different from today. The two most powerful nations were the US and the former USSR, which was still Communist, as was much of Eastern Europe. The Cold War tension between the West and Communist nations was still high.
Levitt, Theodore (1983), The Globalization of Markets, Harvard Business Review, 61 (3), . Add to My Bookmarks Export citation. Type Your reading intentions are also stored in your profile for future reference. How do I set a reading intention. To set a reading intention, click through to any list item, and look for the panel on the
Theodore Levitt. He was also editor of the Harvard Business Review and an editor who was especially noted for increasing the Review's circulation and for popularizing the term globalization. In 1983, he proposed a definition for corporate purpose: Rather than merely making money, it
Oct 06, 2010 Theodore Levitts 1983 article called about the globalization of markets is one of the most read article till date on the subject. Although, there is much debate about the relevancy of article in today\'s times but even today it is one of the must read articles at the Harvard Business Classes. 1 Comment. 14 Likes.
Levitts article, published in the magazine of decision makers, was aimed separately at business managers. It hit its target. Levitt himself was globalized by 1983. He was world famous for his provocative pronouncements on the new thinking and new action needed to propel business management into the new world it had to create.
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